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SUBMITTED by Mary Mastracy (2-Apr-2012)

Out of 1,000 entries, the Finger Lakes Regional 2010-11 PR Program, of which Wayne County is a member, received international acclaim with a 2011 Gold Adrian Award from the Hospitality Sales and Marketing Association International.

In addition, the Wayne County Apple Tasting Tour campaign earned a Silver Adrian Award.

Wayne County, along with 13 other counties in the Finger Lakes, is part of this regional PR program that is now entering its third year. In 2010 the region hired Quinn & Co., a top PR firm headquartered in Manhattan, to help gain recognition for the area. The program has resulted in a gain of over 800 million impressions in top-tier national media outlets over the last two years, and is already seeing its share of success this year with placements appearing in New York Magazine, AAA Horizons, Fodors.com and MSNBC.com.

The HSMAI Gold Award is not the first recognition received by the regional effort. The Finger Lakes Regional 2010 PR Program earned a PRism Award from the Rochester Chapter of Public Relations Society of America (PRSA). These collective accolades are validation of the power of the collaborative efforts of the 14 counties in their official capacity as the Tourism Promotion Agencies for the Finger Lakes region. Their ability to work together has gained national attention for the region – from the media, the tourism industry and tourists alike.


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